Analyzing the Effect of Store Atmosphere, Visual Merchandising, and Product Assortment on Impulsive Purchasing: The Mediating Role of Shopping Enjoyment. Proceeding International Conference on Economic and Social Sciences, [S. l.], v. 3, p. 28–36, 2025. DOI: 10.5281/. Disponível em: https://icess.uin-suska.ac.id/index.php/1/article/view/374. Acesso em: 22 jan. 2026.