The Influence of Electronic Word of Mouth (E-WOM) and Social Media Marketing on Purchase Decisions of Erigo Products Mediated by Consumer Trust Among Generation Z in Pekanbaru. Proceeding International Conference on Economic and Social Sciences, [S. l.], v. 3, p. 643–654, 2026. DOI: 10.5281/. Disponível em: https://icess.uin-suska.ac.id/index.php/1/article/view/467. Acesso em: 22 jan. 2026.