Analysis of Factors that Motivate the Millennial Generation to Desire to Become Entrepreneurs in Pekanbaru

Authors

  • Endrianto Ustha Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
  • Fiona Tahta Tsara Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia

Keywords:

self success, risk tolerance, freedom in work, need for success, instrument readiness

Abstract

This research is an explanatory research that will prove the causal relationship between independent variables, namely the self-success factor variable, the risk tolerance factor variable, and the work freedom factor variable; and the dependent variable, namely the desire to become an entrepreneur factor. And correlational research, which is research that seeks to see whether there is a relationship between two or more variables, and if so, how strong that relationship is and the direction of that relationship. The type of data used is primary data. The research method is a survey with an inductive analysis approach to see the commonly used methods in the tested factors that influence the millennial generation's desire to become entrepreneurs. The data collection method used a questionnaire with a total of 100 respondents. The sampling technique employed was simple random sampling. (Random Sampling Method). Data is processed and analyzed using the SPSS application. The analytical tools used in this research are validity testing, reliability testing, and multiple linear regression. The results of this study indicate that the variables of Self-Success, freedom in working, and the need to achieve accomplishments are dominant among the variables influencing the desire of the millennial generation in Pekanbaru to become entrepreneurs.

Author Biographies

Endrianto Ustha, Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia

 

 

Fiona Tahta Tsara, Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia

 

 

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Published

2024-12-19

How to Cite

Ustha, E., & Tsara, F. T. (2024). Analysis of Factors that Motivate the Millennial Generation to Desire to Become Entrepreneurs in Pekanbaru. Proceeding International Conference on Economic and Social Sciences, 2, 744–753. Retrieved from https://icess.uin-suska.ac.id/index.php/1/article/view/225

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Articles