The Influence of Capital and Digital Marketing on Improving the Competitiveness of MSMEs in the International Market

Abstract

The Maduma Cooperative of Sibolga City is a cooperative where members are able to provide training to the government and private sector, and facilitate its members in independently managing IUMK, NIB, NPWP, and PIRT, with direct guidance from relevant agencies. The Sibolga City Government expressed its support for the development of MSMEs, both thru training, mentoring, and access to capital. E-marketing is considered an effective and efficient mode of entry, especially for digital products such as software, videos, music, and the like. Given the rapid advancements in information and communication technology, society utilizes information and communication technology for transactions, sales, and purchases thru e-commerce. As for the obstacles faced by the owners of Maduma Cooperative MSMEs in Sibolga City, they are: Access to capital - many MSMEs find it difficult to obtain adequate financing, especially from formal banking institutions. Limited collateral and a lack of a clean financial record are obstacles for SMEs in obtaining low-interest loans. Lack of digital knowledge and skills: Not all SMEs are familiar with digital platforms and online marketing strategies.