Digital Economy Readiness in Higher Education: A Descriptive Assessment of Student Behavior
DOI:
https://doi.org/10.5281/Keywords:
Digital Economy, Digital Technology Use, Digital Consumption, Digital Production, Digital EthicsAbstract
The development of the digital economy has transformed the way individuals interact with value, production, and consumption. However, access to and the use of digital technology do not automatically lead to a productive transformation of digital economic behavior. This study aims to provide an overview of how university students behave in the era of the digital economy, observed through five dimensions. The research employed a descriptive quantitative method with a sample of 327 students, consisting of 103 males and 224 females. The findings indicate that the dimensions of digital technology use, digital consumption, digital production, and digital innovation are categorized as high, while the digital ethics dimension is categorized as very high. Among the five dimensions, Digital Ethics obtained the highest score, whereas Digital Consumption recorded the lowest. Overall, the results show that students possess strong digital ethics and good technological capabilities; however, they have not fully optimized their potential within the digital economy.
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