Implementation of Smart Tourism Concepts to Realize Tourism Digitalization in Bukittinggi City
DOI:
https://doi.org/10.5281/Keywords:
Implementation, Smart Tourism, Digital TourismAbstract
This study was conducted to analyze the implementation of the smart tourism concept in supporting tourism digitalization in Bukittinggi City. This research employed a qualitative approach through in-depth interviews with the Tourism Office, business actors, tourists, and digital media managers. The findings show that the government has utilized digital technology through the tourism website, official social media platforms, and the use of quick response codes at several tourist points. The provision of information regarding destinations, culinary attractions, and tourism activities has improved tourists’ access to digital services. However, the study also reveals that interactive features and user-oriented services remain limited. Other challenges include slow website access, lack of two-way communication, and limited digital literacy among tourism stakeholders. This study recommends strengthening digital infrastructure and developing interactive features so that the implementation of smart tourism in Bukittinggi City can run more effectively.
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