The Influence of E-Commerce Technology Competence and Entrepreneurial Spirit on the Commitment of Craft SMEs
Keywords:
e-commerce technology competence, Entrepreneurial Spirit, entrepreneurial commitment, Craft SMEsAbstract
The phenomenon of commitment of small and medium industry (IKM) entrepreneurs in the craft sector in the regions is interesting to discuss because this sector has an important contribution to the local economy, culture, and community empowerment. Regional craft products need attention to support local tourism programs. This study proves that the competency factors possessed by IKM entrepreneurs and their entrepreneurial spirit also play a role in building a commitment to producing local craft products. Through a survey study of IKM craft entrepreneurs in Pekanbaru City, questionnaires were distributed to 60 IKM and the data was analyzed using quantitative techniques. The results of the study showed that e-commerce technology competence and entrepreneurial spirit had a significant effect on the commitment of IKM craft entrepreneurs in Pekanbaru City. The higher their competence and the better their entrepreneurial spirit, the higher their commitment to work.
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Copyright (c) 2024 Aznuriyandi Aznuriyandi, Fatkhurahman, Dinda Nabillah, Ipe Perdamaian, Martha Susilowati Nainggolan, Nola Novita Nababan
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