Study of the Implementation of MSME Empowerment Policy in Pekanbaru City

Abstract

_{This study aims to analyze the implementation of the MSME empowerment program in Pekanbaru City, which is managed by the Office of Cooperatives and MSMEs of Pekanbaru City. MSMEs in Pekanbaru still face various challenges, including limited marketing and promotion capabilities, constrained budget allocations, inadequate supporting facilities, and a shortage of human resources that affects service delivery to the growing number of MSME actors. This research uses a qualitative method with a descriptive approach. Data were collected through in-depth interviews with employees of the Office of Cooperatives and MSMEs and MSME actors, supported by field observations and documentation studies. Data analysis was conducted through data reduction, data display, and conclusion drawing. The informants consisted of four key informants and six additional informants. The findings show that government support, such as training programs, business facility assistance, loan interest subsidies, and product promotion through exhibitions and digital platforms, has contributed positively to MSME empowerment in Pekanbaru City. However, the program still faces several obstacles, including limited budgets, low managerial and technological understanding among MSME actors, and weak coordination among stakeholders.The presence of field assistants at the district level has helped improve communication between the Office of Cooperatives and MSMEs and MSME actors. Overall, the study highlights the need to strengthen communication, enhance human resource capacity, and improve cross-sector collaboration to increase the effectiveness of MSME empowerment programs in Pekanbaru City.}