The Influence of Tourism Development on The Welfare of Businesses in Kubu Gadang Tourism Village

Abstract

The Kubu Gadang tourist village is one of the tourist destinations being developed by the West Sumatra provincial government and the city of Padang Panjang. With this development, various positive aspects can be felt, namely that business opportunities arise for the surrounding community, which can increase income, and this tourist village is categorized as a developed tourist village. This research is intended to determine the relevance of the development of the Kubu Gadang tourist village to community welfare. The study used a mixed method of quantitative and qualitative by distributing questionnaires and interviews. The questionnaires were distributed to people who have businesses related to Kubu Gadang, while interviews were conducted with the Padang Panjang city tourism office, Kubu Gadang managers, and tourists. The research results show that tourism development has a significant 45% influence on the welfare of business actors, and the remaining 55% is influenced by other variables not studied. The qualitative effect of tourism development can be seen in business opportunities such as culinary businesses, souvenir businesses, and homestays. Local people use private houses as accommodation or homestays. Apart from that, tourism development has a positive influence on the welfare of business actors around Kubu Gadang. This effect is in the form of increased income. With the revenue obtained from these businesses, business actors can meet family needs, including education and family health costs