Pelatihan dan Pendampingan Kemasan, Design dan Label Produk UMKM Kelurahan Tuah Madani Pekanbaru Riau
Keywords:
Training, Mentoring, Design, Product LabelsAbstract
Micro, Small and Medium Enterprises (MSMEs) in Tuah Madani Village, Pekanbaru, Riau Province have produced various types of wet food products, snacks, liquid dish soap, and handicrafts, but the packaging of the products produced is still very simple and does not have a label that attracts consumers. This situation is due to the lack of knowledge and creativity and MSME actors about packaging, design and attractive product labels. Therefore, it is very necessary to provide training and assistance in making packaging, design and labels on products. The target group is MSME actors in Tuah Madani Village, Pekanbaru. The training and mentoring method is carried out in three stages, namely the first stage of discussion, the second stage of providing training materials and the third stage of practice. This activity provides results for MSME actors, namely clean, attractive and quality packaging, design and product labels.
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