Understanding Financial Behavior among Millenials in Dumai City: The Role of Digital Payments, Financial Literacy, and Self-Control
Keywords:
Digital Payments, Financial Literacy, Self-Control, Financial Behavior, MillennialsAbstract
Research aims:
The development of digital financial technology has driven changes in people's behavior in conducting financial transactions, particularly through the use of digital payments. Millennials, as the group most adaptable to digital technology, are the primary users of cashless payment services. This study aims to analyze the influence of digital payment usage, financial literacy, and self-control on the financial behavior of millennials in Dumai City.
Design/Methodology/Approach:
This study uses a quantitative approach with a survey method. The sample size in this study was 216 respondents selected using purposive sampling, with the criteria being millennials who actively use digital payment services. The research data was analyzed using SPSS V. 25 through descriptive statistical analysis, classical assumption testing, and multiple linear regression analysis.
Research findings:
The results show that the use of digital payments, financial literacy, and self-control have a positive and significant effect on the financial behavior of millennials. Simultaneously, these three independent variables explain 65.0% of the variation in financial behavior, while the rest is influenced by other factors outside the research model. These findings indicate that financial behavior is influenced by a combination of technological factors, financial knowledge, and individual psychological aspects.
Theoretical Contribution/Originality:
The theoretical ontribution of this study lies in strengthening behavioral finance studies by integrating the factors of digital financial technology, financial literacy, and self-control into a single analysis model. This study makes a new contribution by testing these three variables simultaneously in the context of the millennial generation at the regional level, which is still relatively limited in the literature on finance and consumer behavior.
Practical/Policy/Social Implications:
The findings of this study indicate that improving the financial behavior of the millennial generation depends not only on the adoption of digital payment technology, but also on the level of financial literacy and self-control. Therefore, local governments, financial institutions, and digital payment service providers need to design financial literacy education programs, encourage the wise use of digital payments, and strengthen awareness of self-control in transactions in the digital era.
Research Limitations/Implications:
This study has limitations in terms of its scope, which focuses only on the city of Dumai, and its use of limited variables, namely digital payment, financial literacy, and self-control. Future studies are recommended to expand the scope of research, increase the number of respondents, and include other variables such as income, lifestyle, and social environment in order to gain a more comprehensive understanding of financial behavior.
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