Public Trust as a Mediator of the Effect of Zakat Digitalization on Zakat Fund Receipts at Baznas, Pekanbaru City
DOI:
https://doi.org/10.5281/Keywords:
Digitalization, Zakat, Public Trust, Zakat Fund CollectionAbstract
This study aims to analyze public trust as a mediating factor in the effect of zakat digitalization on zakat fund collection at the National Amil Zakat Agency (BAZNAS) of Pekanbaru City. The research was conducted at BAZNAS Pekanbaru, a zakat institution that has implemented a digital system in its zakat management. This study employed a quantitative approach with Partial Least Squares (PLS) analysis technique. The sample consisted of 100 muzakki selected purposively, and data were collected through questionnaires and analyzed using SmartPLS 4.0. The results show that zakat digitalization has a positive and significant effect on public trust but does not have a direct impact on zakat fund collection. Public trust was found to have a positive and significant effect on zakat fund collection and serves as an intervening variable in this relationship. This indicates that public trust is a key factor in enhancing the effectiveness of zakat digitalization on zakat fund collection. Therefore, zakat institutions need to improve transparency, accountability, and security in their digital systems. In addition, socialization and education regarding the benefits and convenience of zakat digitalization should be strengthened to encourage more muzakki to use digital services.
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