The Implementation of Shari’a Principled Hospitality Business in Pekanbaru

Abstract

The hotel business in Pekanbaru has recently been determined based on market needs, which are sourced from Islamic spiritual offerings. However, in its implementation, Sharia hotels are still not an attractive accommodation offer for all circles. The challenge of Sharia hotel packaging is homework for all relevant stakeholders. Therefore, this study wants to see how the practices and strategies of implementing Sharia-based hotel business in Pekanbaru, this type of research is qualitative research with case studies whose research locations are carried out on Sharia-principled hotels in Pekanbaru City such as Edotel Amanah Syariah Hotels, Raudah Hotels, Sri Indrayani Hotels, Dlira Syariah Hotels, Graha Badnur Sharia Hotels, Hotel Baaraka Syariah and Akasia Hotel Syariah. It turns out that the presence of Sharia hotels is an added value for the tourism industry in the country where its development must remain by the main directions and policies of the tourism industry. The development of tourism-supporting facilities needs serious attention from the government and all levels of society, including the direction of Sharia-based hotel development. In addition, the provision of Sharia hotel business certificates is carried out through audits to assess the suitability of products, services, and hotel business management with Sharia hotel business criteria. Muslim consumers also expect to get protection from halal aspects of products, services, and hotel business management. Regarding the application of the Sharia principle’s hotel business in the city of Pekanbaru in products, services, and management has been carried out by Islamic business ethics, and applies Sharia principles by believing that business by Islamic rules will bring good and bring blessings.