Floating Market Cultural Tourism-Based EconomicStrategy: Opportunities and Challenges for LocalEntrepreneurs in Banjarmasin City, South Kalimantan
DOI:
https://doi.org/10.5281/Keywords:
Floating Market, Community Empowerment, Local Entrepreneurical Commitment, Circular EconomyAbstract
The floating market in Banjarmasin is a cultural icon that represents the
identity of river communities in South Kalimantan. This study aims to
analyze the floating market's cultural tourism-based economic strategy and
identify the opportunities and challenges for local entrepreneurs in
developing economic activities based on local wisdom. The study used a
qualitative approach with case studies at Lok Baintan Floating Market and
Kuin Floating Market. Data were collected through in-depth interviews,
observation, and documentation. The results indicate that the preservation
of floating markets can be developed as a driving force for the local creative
economy. However, institutional strengthening, infrastructure support,
and digital marketing strategies are needed to ensure the sustainability of
the cultural tourism-based economy. This study contributes to the
formulation of policies for sustainable local economic development based
on local wisdom.
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